LOS ANGELES — Spotify video podcasts are coming to Netflix, further diversifying the types of content on the Los Gatos-based streaming service beyond movies, TV shows and games.

The move reflects how many people are consuming their podcasts not just by listening, but by watching the podcasters conduct their discussions on video.

Roughly 70% of podcast listeners prefer their shows with video, according to a Cumulus Media study. Netflix and Spotify said the partnership will bring podcasts to Netflix that complement the streamer's "existing programming and unlocks new audiences and wider distribution for the shows."

There will be 16 Spotify video podcasts initially on Netflix in the U.S. in early 2026, with plans to include other markets, the companies said. Those video podcasts include sports programs like "The Bill Simmons Podcast" and "The Ringer Fantasy Football Show," culture/lifestyle podcasts like "The Dave Chang Show" and "The Recipe Club" as well as true-crime programs like "Serial Killers."

"At Netflix, we're always looking for new ways to entertain our members, wherever and however they want to watch," said Lauren Smith, the streamer's vice president of content licensing and programming strategy.

Roman Wasenmüller, vice president and head of podcasts at Spotify, said this partnership helps creators reach new audiences and unlocks "a completely new distribution opportunity."

Spotify began offering video podcasts on its platform about five years ago, offering an option to its podcasters who had previously been posting videos of their audio programs on YouTube.

Last year, the Swedish audio company unveiled new features that make it easier for creators to earn money from their video content and track their performance on the streaming service.

Netflix has also been diversifying the types of content it offers on its streaming service. Last week, Netflix unveiled a slate of games, such as versions of Boggle and Pictionary, that can be played on TV and are included with its streaming subscription.

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