CNN is taking another shot at launching a direct-to-consumer streaming service that will make much of the channel's news programming available without a pay TV subscription.

The unit of Warner Bros. Discovery announced Thursday it will launch an All Access subscription tier for CNN.com available for $6.99 a month starting Oct. 28. The service will provide what the company describes as "a selection" of live programming on CNN and CNN International.

The service will also have exclusive on-demand programming and a library of titles from CNN Films and CNN Original Series.

The All Access subscription will be be offered at $69.99 annually, but will carry an introductory price of $41.99 for the first year for customers signing up by Jan. 5.

The announcement comes two years after Mark Thompson took over as chief executive of the network with a mandate to guide the channel into a digital post-cable future.

CNN launched a direct-to-consumer service in 2022 called CNN+, made up of original programming featuring its current talent line-up and new additions including Audie Cornish, Chris Wallace and Kasie Hunt. But the service was shut down nine days after launch following WBD's takeover of the network, as new management was focused on reducing debt.

CNN has seen profits decline significantly over the last five years as cord-cutting has driven down revenues received from cable and satellite companies carrying the channel.

The cable channel also saw a significant decline in ratings after WBD took over ownership of the network and executives pushed for the network to appeal more to conservative viewers.

Thompson has made few changes to the CNN program line-up as his team has focused on its digital properties. Thompson and Alex MacCallum, executive vice president of digital products and services, were both at the New York Times when the company transformed into a successful digital subscription-based news business.

In a statement, MacCallum said the All Access launch is "an essential step in CNN's evolution as we work to give audiences the complete CNN experience in a format that reflects how audiences engage with the news today."

CNN introduced a paywall on its website last year, giving users unfettered access to articles and video on the site for $3.99 a month. Response to the preliminary phase was encouraging, according to people inside the network who were not authorized to comment publicly.

Cable subscribers will also get the new streaming service for free.

Fox News is currently the only major cable news channel available without a pay TV subscription. The channel is offered on Fox One, the recently launched streaming service that also offers local Fox broadcast affiliates for $19.99 a month.

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