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'Marty Supreme's' marketing worked wonders. What will the Oscar campaign look like?

Glenn Whipp, Los Angeles Times on

Published in Entertainment News

LOS ANGELES — Are you wondering, like Alixandra Kupcik, where did all the feel-good movies go?

She must have written that story before “Song Sung Blue” came out. Because Hugh Jackman passionately describing the greatness of Neil Diamond’s “Soolaimon” and then demonstrating that song’s grandeur by performing it in the new film “Song Sung Blue” is the definition of corny, feel-good comfort.

Which leads me to my question to you this day: Have you seen “Marty Supreme”? And what feelings — good, bad, uneasy, elated — did that movie arouse in you?

I’m Glenn Whipp, columnist for the Los Angeles Times and host of The Envelope newsletter. Time to wipe down the ping-pong table?

Inside the reactions to ‘Marty Supreme’

He summited the Sphere, exhorting us to “dream big.” He shot a rap music video to debunk the conspiracy theory that he is a popular British rapper. He has popped up at screenings flanked by bodyguards sporting giant orange ping-pong balls for heads.

Leading up to the Christmas Day premiere of his new movie, “Marty Supreme,” Timothée Chalamet was front and center in a promotional tour that was unhinged, delightful and, judging from the weekend’s box office, quite successful.

“Marty Supreme,” the wildly entertaining, over-caffeinated portrait of a single-minded ping-pong player, took in $27 million over the four-day Christmas weekend, the best opening in distributor A24’s history. The numbers surpassed the opening of “A Complete Unknown,” last year’s Chalamet Christmas release that featured the actor playing Bob Dylan in his formative years.

Not everyone was on board with “Marty.” Moviegoers gave the movie a B+ rating with market research company CinemaScore. That’s good, but not great. (“A Complete Unknown,” by comparison, earned an A.)

Podcaster Claira Curtis’ experience seeing the movie at the Grove feels like an accurate representation of the “Marty Supreme” adventure: “Packed ‘Marty Supreme theater had the full range of reactions. There were people walking out halfway through. There were people clapping. There was someone coming out of it saying, ‘Eh, it was fine’ & then their friend went, ‘Are you insane? It was peak!’”

 

The disparate responses reflect a couple of things.

One, not everyone embraces the Safdie brand of anxiety-inducing cinema. Josh Safdie directed “Marty.” His brother, Benny, made “The Smashing Machine,” released earlier this year. Together, they made “Uncut Gems” and “Good Time,” movies that, take your pick, were exhilarating or excruciating. Or both! (Exclamation point intended. These are exclamation-point films.)

And two, the title character in “Marty Supreme” is a lot— an undeniably talented, relentless self-promoter careening toward his goals of fame and fortune with little regard to the damage he is inflicting on others. He’s despicable, but also, as played by Chalamet, winningly charming. Unless you find Chalamet annoying. Then you’re probably best-served listening to Hugh Jackman sing Neil Diamond songs.

Chalamet has channeled Marty’s earnest energy in his promotional appearances for the film.

“This is a movie about sacrifice in pursuit of a dream,” he told Jimmy Fallon on “The Tonight Show.” “And it’s something I can relate to deeply. And we live in a bleak time, especially for young people, so this film is an attempted antidote to that.”

Chalamet then pivoted to the camera, the better to look into viewers’ eyes.

“And to continue to believe in yourself and to continue to dream big and to follow your dreams and not take no for an answer. That’s the spirit of ‘Marty Supreme,’ out on Christmas Day.”

Judging from the box office, Chalamet has pushed across the message. Will it work on awards voters, giving Chalamet the first Oscar of his career? As we head into the new year, the next phase of the “Marty” tour promises to be the season’s most interesting storyline. Gas up the blimp!

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©2025 Los Angeles Times. Visit at latimes.com. Distributed by Tribune Content Agency, LLC.

 

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