Apple launches $20-a-month AppleCare One plan covering up to three devices

Samantha Kelly, Bloomberg News on Jul 23, 2025

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Apple Inc. is launching a new product-insurance plan that bundles coverage for as many as three devices, part of a broader effort to drum up subscription revenue.

The new offering is called AppleCare One and costs $20 a month, the company said Wednesday. The service also includes battery replacements, all-hours customer support and coverage for accidental damage, such as drops and spills. Any additional products added to the plan will cost an extra $6 a month.

Customers can sign up for the plan on their iPhone, iPad or Mac, or in person at a retail store. The service, which will be limited to the US for now, launches widely on Thursday.

The announcement underscores the growing importance of Apple’s services division, which also includes things like the App Store, iCloud, the TV+ platform and music streaming. The unit is on track to eclipse $100 billion in revenue this year, making it Apple’s biggest moneymaker besides the iPhone.

The new program will cover all products already offered under the existing AppleCare+ plan, including iPhones, iPads, Macs, watches, the Vision Pro headset, displays, headphones, TV set-top boxes and HomePod speakers. The service covers any product model or variation, so users can bundle — for example — an iPhone 16 Pro with the Vision Pro and a newer-model MacBook Pro, without it affecting the cost.

It also includes theft and loss coverage, which lets customers get a new iPhone, iPad or Apple Watch if their device is lost or stolen. The company already offers this as an add-on to its standard Care+ service, with prices varying by product.

Apple hardware typically comes with a one-year limited warranty and 90 days of included tech support, but the company has long offered Care+ for extended protection at a range of prices. Care+ will still exist alongside AppleCare One for users who may prefer to purchase insurance a la carte.

The bundled approach may appeal to consumers who own a variety of Apple products but are reluctant to purchase individual insurance plans for more than one or two of them.

Once AppleCare One launches, customers will be offered the option when they buy devices online or at a retail store. Coverage can also be added to existing products that are up to four years old, but consumers must agree to have a diagnostic test performed on their device to ensure that key components, like the power button, are functional. Apple may also ask users to upload a picture of the front of the device to check the condition of the screen.

Additionally, a customer’s AppleCare One coverage will automatically update if, say, they trade in an old iPhone for a new one.