In a sit-down interview with Fox News last month, President Trump and his billionaire "efficiency" adviser Elon Musk framed new tariffs on foreign trading partners as a simple matter of fairness.

"I said, 'Here's what we're going to do: reciprocal. Whatever you charge, I'm charging,'" Trump said of a conversation he'd had with Indian Prime Minister Narendra Modi. "I'm doing that with every country."

"It seems fair," Musk said.

Trump laughed. "It does," he said.

"It's like, fair is fair," said Musk, the world's richest person.

The moment was one of many in recent months in which Trump and his allies have framed his policy agenda around the concept of fairness — which experts say is a potent political message at a time when many Americans feel thwarted by inflation, high housing costs and other systemic barriers to getting ahead.

"Trump has a good sense for what will resonate with folks, and I think we all have a deep sense of morality — and so we all recognize the importance of fairness," said Kurt Gray, a psychology professor at University of North Carolina at Chapel Hill and author of the book "Outraged: Why We Fight About Morality and Politics and How to Find Common Ground."

"At the end of the day," Gray said, "we're always worried about not getting what we deserve."

In addition to his "Fair and Reciprocal Plan" for tariffs, Trump has cited fairness in his decisions to pull out of the Paris climate agreement, ban transgender athletes from competing in sports, scale back American aid to embattled Ukraine and pardon his supporters who stormed the U.S. Capitol on Jan. 6, 2021.

Trump has invoked fairness in meetings with a host of world leaders, including Japanese Prime Minister Shigeru Ishiba and British Prime Minister Keir Starmer. He has suggested that his crusade to end "diversity, equity and inclusion" programs is all about fairness, couched foreign aid and assistance to undocumented immigrants as unfair to struggling American taxpayers, and attacked the Justice Department, the media and federal judges who have ruled against his administration as harboring unfair biases against him.

Trump and Musk — through his "Department of Government Efficiency," which is not a U.S. agency — have orchestrated a sweeping attack on the federal workforce largely by framing it as a liberal "deep state" that either works in unfair ways against the best interests of conservative Americans, or doesn't work at all thanks to lopsided work-from-home allowances.

"It's unfair to the millions of people in the United States who are, in fact, working hard from job sites and not from their home," Trump said.

In a Justice Department speech this month, Trump repeatedly complained about the courts treating him and his allies unfairly, and reiterated baseless claims that recent elections have been unfair to him, too.

"We want fairness in the courts. The courts are a big factor. The elections, which were totally rigged, are a big factor," Trump said. "We have to have honest elections. We have to have borders and we have to have courts and law that's fair, or we're not going to have a country."

Before a meeting with NATO Secretary-General Mark Rutte this month, Trump complained — not for the first time — about European countries not paying their "fair share" to defend Ukraine against Russian aggression, and the U.S. paying too much.

"We were treated very unfairly, as we always are by every country," Trump said.

Almost exclusively, Trump's invocations of fairness cast him, his supporters or the U.S. as victims, and his critics and political opponents as the architects and defenders of a decidedly unfair status quo that has persisted for generations. And he has repeatedly used that framework to justify actions that he says are aimed at tearing down that status quo — even if it means breaching norms or bucking the law.

Trump has suggested that unfavorable media coverage of him is unfair and therefore "illegal," and that judges who rule against him are unfair liberal activists who should be impeached.

The politics of feeling heard

Of course, grievance politics are not new — nor is the importance of "fairness" in democratic governance. In 2006, the late Harvard scholar of political behavior Sidney Verba wrote of fairness being important in various political regimes but "especially central in a democracy."

Verba noted that fairness comes in different forms — including equal rights under the law, equal voice in the political sphere, and policies that result in equal outcomes for people. But the perception of fairness in a political system, he wrote, often comes down to whether people feel heard.

"Democracies are sounder when the reason why some lose does not rest on the fact that they are invisible to those who make decisions," Verba wrote. "Equal treatment may be unattainable, but equal consideration is a goal worth striving for."

According to several experts, Trump's appeal is in part based on his ability to make average people feel heard, regardless of whether his policies actually speak to their needs.

Gray said there is "distributive fairness," which asks, "Are you getting as much as you deserve?" and "procedural fairness," which asks, "Are things being decided in a fair way? Did you get voice? Did you get input?"

One of Trump's skills, Gray said, is using people's inherent sense that there is a lack of distributive fairness in the country to justify policies that have little to do with such inequities, and to undermine processes that are in place to ensure procedural fairness, such as judicial review, but aren't producing the outcomes he personally desires.

"What Trump does a good job at is blurring the line between rules you can follow or shouldn't follow," he said. "When he disobeys the rules and gets called out, he goes, 'Well those moral rules are unjust.'"

People who voted for Trump and have legitimate feelings that things are unfair then give him the benefit of the doubt, Gray said, because he appears to be speaking their language — and on their behalf.

"He's not just saying that it's him. He's saying it's on behalf of the people he's representing, and the people he's representing do think things are unfair," Gray said. "They're not getting enough in their life, and they're not getting their due."

Lawrence Rosenthal, chair of the Center for Right-Wing Studies at UC Berkeley and author of "Empire of Resentment: Populism's Toxic Embrace of Nationalism," said Trump and his supporters have built him up as a leader "interested in fixing the unfairness to the working class."

But that idea is premised on another notion, even more central to Trump's persona, that there are "enemies" out there — Democrats, coastal elites, immigrants — who are the cause of that unfairness, Rosenthal said.

"He names enemies, and he's very good at that — as all right-wing authoritarians are," Rosenthal said.

Such politics are based on a concept known as "replacement theory," which tells people to fear others because there are only so many resources to go around, Rosenthal said. The theory dovetails with the argument Trump often makes, that undocumented immigrants receiving jobs or benefits is an inherent threat to his MAGA base.

"The sense of dispossession is absolutely fundamental and has been for some time," Rosenthal said.

John T. Woolley, co-director of the American Presidency Project at UC Santa Barbara, said Trump has "a remarkable capacity for constructing the world in a way that favors him" — even if that's as the victim — and appears to be an "outlier" among presidents in terms of how often he focuses on fairness as a political motif.

"Certainly since his first term with impeachment, 'the Russia hoax,' 'dishonest media,' 'fake news' and then 'weaponizing' of justice — he's constructed a kind of victim persona, in battle with the deep state, that is now really basic to his interaction with his core MAGA constituency," Woolley said.

An idea for Democrats

In coming to terms with Trump's win in November, Democrats have increasingly acknowledged his ability to speak to Americans who feel left behind — and started to pick up on fairness as a motif of their own, in part by zeroing in on mega-billionaire Musk.

In an interview with NPR last month, Rep. Alexandria Ocasio-Cortez, D-N.Y., evoked the idea of unfairness in the system by saying American government is working for rich people like Musk, but not for everyone else. "Everything feels increasingly like a scam," she said.

She and Sen. Bernie Sanders, I-Vt., have since embarked on a nationwide "Fighting Oligarchy" tour, where they have blasted Musk's role in government and questioned how his actions, or those of Trump, have helped average Americans in the slightest.

"At the end of the day, the top 1% may have enormous wealth and power, but they are just 1%," Sanders wrote Friday on X. "When the 99% stand together, we can transform our country."

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