Mirjam Swanson: Mick Cronin's cleverly brutal criticism of his team isn't disrupting UCLA's surge

Mirjam Swanson, Los Angeles Times on Mar 9, 2026

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LOS ANGELES — Call it the Mick Cronin Say Something Nice Challenge.

Not something nice-ish, not a chocolate-covered diss or an insult teased as affirmation. Just a compliment, no chaser.

It’s not impossible, it turns out.

“We have great guys,” Cronin said about his team, which demolished USC 89-68 at Galen Center on Saturday to finish the season 21-10. “I have to make myself yell at some of these guys, because they’re such good guys. And I did that by design.”

He’ll have a funny way of showing it, but Cronin likes the guys he recruited or plucked from the transfer portal. He really, really likes them.

They put up with him, after all. They get him.

Coming after an impressive 72-52 triumph against No. 9 Nebraska on Tuesday, Saturday’s victory launched his Bruins men’s basketball team into tournament play, starting with a third-round Big Ten tournament game Thursday, and then the NCAA tournament.

And, no, the controversial coach won’t likely be excused from his post anytime soon. Not with another four years on his contract, a current buyout price of $22.5 million and now a not-terrible finish to this strange season of all peaks and valleys and no plateaus.

The Bruins are on the way up at the right time, even playing enough defense for Cronin’s taste — though, of course, he’s prepared for that to change.

“I’ve been around these guys for five months,” he said, “so I know that the fight is not over with that. We can go right back to who we were, which was a bad defensive team.”

What can you say? The man’s service might be questionable, but his backhands are unparalleled.

UCLA coach Mick Cronin talks about the Bruins’ win over USC on Saturday.

His opening statement the last time UCLA clocked USC, 81-62 on Feb. 24: “Proud of the guys, they got the job done ...” and, wait for it, “I’m well aware you’re going to ask about rebounding, and as I tell people, you can’t be great at everything. And we’re surely not.”

There was the time he actually fell on the proverbial sword after his team’s 86-74 loss to Ohio State: “Blame me — blame me,” he said, only kidding: “I recruited ’em, I signed them as free agents.” (The bums!)

He isn’t exactly dropping jewels of inspiration suited to be posted in classrooms beside John Wooden’s “Pyramid of Success.”

But after five up-and-down months with him, his players say they’re cool with Cronin, who has shaken off what feels like an annual wave of national criticism. This time it hit after he booted his own center, Steven Jamerson II, from a game at Michigan State on Feb. 17, overreacting because he mistook a clean basketball play for something else.

“I’ve adapted to how he coaches and how he runs stuff,” said Donovan Dent, the Bruins’ sure-handed point guard who had 25 points on 11-of-15 shooting to go with his seven assists without a turnover Saturday.

How does he coach? “Fun, very fun,” Dent laughed, acknowledging that, yes, “absolutely” players have to have some thick skin if they’re going to play for Cronin.

“He can get on you,” Dent said, “but he just wants the best for you.”

“I mean,” forward Tyler Bilodeau said, “he’s intense. Coach Cronin has no off days, he is who he is every single day. You gotta respect that.”

And Cronin’s bait-and-switch bit? It would kill at a comedy club, but working a locker room? Maybe he’s found the right audience of young athletes.

“I’m at a point in my career, I want guys who are good guys,” said Cronin, whose team went 17-1 at Pauley Pavilion and 4-9 away from it. “I don’t want to be fighting with guys, I don’t have the energy for it. I won enough games, it’s not worth it.”

Well, about that.

The Bruins will have made the NCAA tournament five times in Cronin’s seven-year tenure with the team, and they’ve advanced to the Final Four and twice to the Sweet 16. But the Final Four run was six seasons ago, and in the past two years, UCLA made just one tournament appearance and got only as far as the second round.

That hardly seems sufficient for a UCLA program that’s regularly supposed to be breathing rarefied air without caveats or qualifiers.

But he thinks he’s found the right players to roll with his punchlines, and to play defense too.

“We can keep winning games,” Cronin said, “if we stop the other team.”

Wouldn’t that be nice?

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