Kim Kardashian is reportedly helping her 12-year-old daughter North West prepare to launch her own business empire.

The reality TV star, 45, has filed a series of trademark applications for the brand name NOR11 covering clothing and accessories, watches and jewellery, and bags, according to The Sun newspaper.

The publication reports the applications were submitted to the U.S. Trade and Patent Office by an organisation called KimYe's Kid Inc., which lists Kim as a registered officer.

The brand name is believed to be a combination of the first three letters of North's name and the age when she came up with the idea for her business. North has previously shared pictures of herself and her friends wearing hats emblazoned with the name NOR11.

The 12-year-old aspiring business mogul is Kim's eldest daughter from her marriage to rapper Kanye West. The former couple are also parents to sons Saint, 10, and Psalm, six, as well as daughter, Chicago, eight.

It's not known whether Kanye will have any involvement with his eldest daughter's business plans.

However, Kim previously insisted her ex-husband will "always be family" even though they divorced in 2022 after eight years of marriage because they share a tight bond over their kids.

In an interview with Complex magazine, she said: "We'll always be family. We both know that. We will be okay, and there's so much love for our family. We want what's best for our kids."

Kim made the comments to explain why she had been promoting a pair of boots made by Kanye's Yeezy brand in a recent TikTok video.

The Kardashians star has previously admitted she's felt like "snapping" at Kanye over his erratic behaviour but she's always tried to maintain a "healthy" relationship with her ex-husband.

During an episode of her reality show The Kardashians, Kim explained: "I mean, I always encourage a relationship, but a healthy one. "Sometimes I just feel like snapping, but I can't. I just can't."

She added "They're [the children] gonna know things. They're gonna grow up, they're gonna see. So, it's my job as a mom to make sure that, at a time when that behaviour is happening, to make sure they're protected.

"Everyone around can handle it, but like, protect my babies."

Kim also rejected claims that she has the "luxury of walking away and not dealing (with Kanye) ever again".

She said: "That's not my reality ... We have four kids together. It's very confusing because it'll be all this talk on the internet like, 'I'm keeping the kids.' He's never once called and asked (to see them).

"Then I'll wake up, and it's on Twitter that I'm keeping the kids when it's not true and it's not rational... I can't engage all the time.

"It's a divorce, not a kidnapping."